What the Strategy Session Is
Every strong visual story begins with clarity. The Strategy Session uncovers the truth, tone, and emotion behind your message so the film is built on intention, not guesswork.
This is a focused, director-led process that shapes the emotional and narrative core of your project before production.
What We Do
We guide you through a concise creative framework that defines:
Core Message: What your audience must remember.
Emotional Hook: What you want them to feel.
Visual Language: How the story should look and sound.
Story Architecture: How each scene supports your purpose.
This becomes the foundation for every decision we make on set and in the edit.
Deliverables
After the session, you receive a concise creative dossier:
1. Brand Narrative Brief: A one-page summary of story, tone, and emotional pillars.
2. Visual Concept Board: Imagery, color, texture, and mood references that define the film’s emotional tone.
3. Storyline Blueprint: A narrative outline and interview prompts aligned with your purpose.
4. (Optional) Content Adaptation Plan: A list of repurposed deliverables for social platforms.
(No posting. No distribution strategy. Creative adaptation only.)
process
1. Discovery Call: 60-minute session with Calaca’s director.
2. Internal Creative Research: We distill message, audience, and emotional tone.
3. Presentation & Sign-off: Final concept deck ready for production.
Clear. Fast. Director-led.
INVESTMENT
PACKAGES
• Essentials: Brand Narrative Brief only. $750
• Signature: Brief + Board + Blueprint. $1,500 - $2,500
• Integrated Story: Main Film Production. $5,000 - $9,000
Who Benefits From This SessiON
• Teams that need clarity and an emotional direction before filming.
• Brands and institutions that want their story shaped with depth and intention.
• Agencies or leaders looking for a director who can elevate the narrative, not just execute it.
